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Hours of Operation: Mon - Fri 8:00am - 8:00pm

Guiding you across the bridge to success...



  • EARLY STAGE AND HEALTHY COMPANIES seeking business plans and financial projections related to early stage financing, an acquisition, merger or sale, a new product introduction, or a financial restructuring

  • TROUBLED COMPANIES in need of financial and operational turnaround expertise

  • COMPANIES IN TRANSITION  requiring an interim or part-time Chief Financial Officer

Clients span a variety of industries and range from start-up operations to multi-hundred million dollar corporations.3



  • Cash balances diminishing?
  • Accounts Receivable collection days climbing?


  • Operating margins turning negative?
  • Company losing money?
  • Company in violation of its loan covenants and lenders calling?


  • Vendors threatening to withhold product until outstanding balances are paid?
  • Customer orders shipping late?
  • New Order backlog diminishing?


  • Key executives leaving?
  • Atmosphere of fear and impending doom paralyzing management?
  • No one understanding how this happened or what to do next?


  • How soon will your company need additional cash?

  • How prepared are you to attract this capital?

  • What are the key performance indicators that drive the success of your business?
  • How are you tracking and maximizing your progress against these indicators?

  • How effectively is your budgeting process providing management with the direction necessary for optimizing the company's operations?

For guidance in addressing these challenges and questions, call RLF Associates, Inc. today for your complimentary initial consultation.



  • Financial and operational data translated into actionable information

  • Clear, succinct analyses to facilitate decision making

  • "SMART" goals:  Specific, Measurable, Achievable, Relevant and Trackable



  • Evaluate the Situation

  • Effect the Turnaround or Company Launch

  • Educate the Management Team

  • Empower the Employees

  • Exit -- providing support as needed


  • Strategic, Business and Financial Plans

  • Cash Flow Projections and Cash Enhancement Programs

  • Executive Management Information Systems

  • Viability Assessments and Sensitivity "What if" Scenarios


  • Technology
  • Health Care
  • Entertainment
  • E-Commerce
  • Aerospace
  • Telecommunications
  • Oil and Gas
  • Manufacturing
  • Distribution
  • Real Estate
  • Construction
  • Auto Parts
  • Printing
  • Furniture
  • Non Profit
  • Financial Institutions
  • Professional Services 
  • Advertising
  • Retail
  • Apparel
  • Gift

RONI L. FISCHER - President


With over 30 years of experience in corporate financial analysis and planning, Roni Fischer positively impacts the bottom lines of the companies with which she works.  Her experience includes financial management positions with Hughes Aircraft Company, MCO Holdings, Inc. and First Interstate Bank prior to establishing her corporate financial management and turnaround consulting practice in 1986.  


Roni Fischer's accomplishments include:

  • Developing cash flow viability assessments and financial statement projections for hundreds of companies
  • Advising boards of directors and management teams regarding the financial implications of their strategic decisions
  • Creating clear, concise business plans based on detailed analytical models and evaluations of alternative scenarios
  • Negotiating with clients' creditors to create win/win solutions - forestalling involuntary bankruptcies
  • Revitalizing and restructuring businesses with annual revenues ranging from $20 million to $200 million
  • Serving as Interim Chief Financial Officer for healthy companies experiencing rapid growth and as de facto CFO for troubled companies

Her background in diverse industries and business environments enables a rapid assessment of a company's challenges and efficient development and execution of appropriate action plans.


Roni Fischer's academic credentials include:

  • MBA, Finance - UCLA Anderson School (formerly Graduate School of Management)
  • MAT, Mathematics - UCLA
  • BA, Mathematics - Magna Cum Laude, Phi Beta Kappa - UCLA

Ms. Fischer received a two-year fellowship to pursue her graduate studies in Mathematics, was elected to Pi Mu Epsilon, the honor society for Mathematics, and Beta Gamma Sigma, the honor society for Business Administration.

Professional Leadership

Active in business and community organizations, Roni Fischer's more recent involvements include:

  • California Jazz Foundation - Board of Directors
  • Los Angeles County Library - Strategic Planning Council
  • Step Up on Second - Board of Directors
  • Social Enterprise Institute - Leadership Engagement Program
  • Bruin Professionals  /  Impact Roundtable / Consultants West  /  Consulting Alliance
  • UCLA - Teaching classes in Finance for entrepreneurs  /  DeVry University - Adjunct Professor

Over the years, her leadership positions on boards of directors of professional and philanthropic organizations have included:

  • Gateways Hospital and Mental Health Center - Treasurer
  • Jewish Community Centers of Greater LA - VP of Planning and Finance
  • American Technion Society - LA Professional Chapter - VP of Membership
  • Consultants Roundtable of Southern California - Chairperson
  • Westside Jewish Community Center - President of the Board


  Confidentiality prohibits identifying client companies by name or location.  

"I have worked with Roni on several start-ups, including one company that ultimately went public.  Roni has the ability to grasp complex business issues and information, which is critical for her being able to develop the revenue and expense drivers that underlie a company's income statement projections.  She also has the ability to frame the business in a lucid narrative ...

Roni asks tougher questions than most potential investors as she is gathering information.  The result of this process is a detailed, and defensible, business model that holds up when the company takes it out to potential sources of capital.  She also leaves a company with a detailed blueprint for executing the plan and achieving the results it has projected."

-- CEO of multiple Internet and Technology start-ups

"Your achievement in fending off our creditors played a significant role in the miraculous financial turnaround we experienced during the past three years ... we happily anticipate paying off our debt in its entirety wthin the next six months and will end our fiscal year with a significant bottom line profit."

-- CEO of Health Services Company

"I will always remember what you did for my client, and how that changed the CEO's perception of the world."

--  Strategic Planning Management Consultant

"Our Management Team consenus is that Roni is very sharp, knowledgeable and insightful, in addition to which she is easy to work with, mentor-minded, and not in the least threatening ... we have been impressed and delighted."

-- CEO of Professional Services Company

"You kept the bank from shutting us down; you kept our creditors from suing us ... and you certainly provided some important reorganization of our financial matters."

-- President of the Board of Non Profit Organization


Confidentiality prohibits identifying client companies by name or location. 

The summary below provides descriptions of selected actual engagements, depicting their nature and diversity.


Telecommunications Start-up - One of the fastest growing companies in Southern California

  • Refined the start-up business plan
  • Developed comprehensive financial projections leading to private equity investment
  • Guided creation of proforma financials for valuation for the IPO
  • Performed due diligence on acquisition targets for the public company


E-Commerce Start-up - Multi-dimensional Internet company 

  • Co-founded the company 
  • Created the business plan and financial projections
  • Raised the private equity funding
  • Served as CFO from inception through website launch and holiday season
  • Guided recruitment of CFO for ongoing operations


Consumer Products Company - $30 million manufacturer / distributor pursuing sale

  • Refined the offering prospectus
  • Assembled the documentation and coordinated the due diligence review
  • Maximized the value upon sale to a strategic buyer

Health Care Third Party Provider - One of the largest managed care providers in the country

  • Quantified Medi-Cal proforma profitability by county to evaluate new service opportunity
  • Developed Knox-Keene filing


Non Profit - $10 million agency that was over-leveraged with debt

  • Negotiated forbearance by lending institution
  • Increased cash flow through accounts receivable collections process improvement
  • Developed plan for profitability, incorporating operational cost savings opportunities
  • Designed and implemented creditor strategy and created daily flash reports
  • Developed and instituted financial controls, policies and procedures
  • Guided leadership transition of CEO and Board President


Technology Manufacturer - $75 million international company seeking growth capital

  • Refined the offering prospectus
  • Provided financial expertise in presentations to Investment Bankers
  • Developed annual budget under alternative revenue scenarios
  • Served as Interim CFO, designing and implementing new accounting system and controls
  • Assisted company in hiring new executive

Entertainment Company - Well-known film production company

  • Designed detailed financial models to project domestic and international film revenues from theatrical release and ancillary markets
  • Developed consolidated film revenue projections for IPO prospectus
  • Created financial presentations for quarterly Board of Directors meetings


For further information and a complimentary consultation, please contact Roni Fischer:

Call:      (818) 995-1897  

                Note:  Please leave a "voice message. "

               This phone number does not accept text messages.